YESMILANO launches the video "Milano is always the same, because it is never the same"
A new campaign to show the liveliness of stimuli and the variety of experiences that Milan can offer
The stage of the Teatro alla Scala and the Balera dell'Ortica dance floor; the bull in the Galleria and the pink flamingos of Villa Invernizzi. Leonardo's Last Supper, but also dinners in Brera; the frescoes of the Church of San Siro and the graffiti of Lambrate; the Central Station, the tram and bike sharing. Piazza Affari and the Open Squares with ping pong. And then the CityLife towers, the golden one of Fondazione Prada and the Seven Heavenly Palaces of Kiefer at the Pirelli Hangar Bicocca. The Vertical Forest, Porta Venezia, the fashion district, ChinaTown, via Padova, Bicocca, Lambrate, the Navigli, Lorenteggio, the Bovisa and Baggio.
The neighborhoods, the city life’s engine, are the protagonists of the new communication campaign "Milan is always the same because it is never the same", launched with the YesMilano brand in collaboration with the Milanese headquarters of Wunderman Thompson - WPP group -.
A city that changes day by day, changing identity and always awakening different. New. The video tells the liveliness of stimuli and the variety of experiences that the city can offer, a narration that also passes through the voice and participation of artists and personalities dear to Milan, well known nationally and internationally.
Watch the video: https://www.yesmilano.it/en/articles/milano-always-same-because-it-never-same
For more info: https://www.yesmilano.it/media-hub-1507
