To celebrate the 40th anniversary of the twinning between Shanghai and Milan, SEA Milan Airports, in agreement with Shanghai Pudong Airport, organized a photographic exhibition dedicated to Shanghai in the SEArt Workshop space in Terminal 1 in Malpensa. The exhibition took place at the same time as the photographic exhibition about the city of Milan, at Pudong Airport in Shanghai.
The project to promote their respective destinations is part of a program of events that are taking place in the two cities to celebrate the anniversary of the twinning. The exhibition, open from 21 October to the end of November, was officially inaugurated on 8 November in the presence of Deputy General Consul Zhang Hong, Marketing Manager of the City of Milan Luca Martinazzoli and CEO of SEA Armando Brunini.
The demand for China is enormous: in fact, more than 700,000 people leave for China from Milan (72% of them with indirect flights, that is, with an intermediate connection point). Milan Malpensa serves Beijing and Shanghai, with direct flights operated by Air China, and Nanjing, with Neos, the only Italian carrier operating on the Chinese market from Malpensa, developing routes with a great tourist vocation that only the Milan area can support.
Chinese tourists increasingly choose Lombardy as the gateway to Italy, which is thus the Italian region with the largest number of Chinese visitors with a trend of + 4% annual growth.
The "milano_In_shanghai" exhibition is also part of the "City to City" marketing initiative that SEA launched in 2016 and which envisages collaboration between the Regions, Cities, Airports and all the tourism and territory subjects involved in the promotion of respective destinations.
SEA in synergy with the Municipality of Milan, the Lombardy Region, Assolombarda, Federturismo, ENIT, and other companies, has developed numerous destination marketing initiatives in collaboration with airports and institutions in other countries in order to increase traffic flows through between two destinations.